Bet on bilingual
December 7, 2023
7 December 2023
A Francophone reached out to us because he was unable to find French versions of posts on the social media accounts of Lotto Max (Facebook, Instagram and X).
A Francophone reached out to us because he was unable to find French versions of posts on the social media accounts of Lotto Max (Facebook, Instagram and X). The posts were only available in English. We raised this with the Ontario Lottery and Gaming Corporation (OLG), which told us that Lotto Max is a national lottery run by the Interprovincial Lottery Corporation (ILC), partially owned by OLG.
RESULT: As a result of our intervention, the ILC decided to make all lottery social media accounts (including Lotto Max) bilingual. The ILC also developed a three-phase action plan that is almost fully implemented. Francophones can now access social media content in their language on ILC-run national lottery pages and OLG-run pages. The action plan also provides for bilingual content to be posted for other OLG lotteries (Proline, PlaySmart). The man thanked us, pleased to see the positive ripple effect of his complaint.
Learn more about the French Language Services Unit which answers questions and takes complaints about services in French.
Read about how we helped other people in our Selected cases.