Your call is important to us

Your call is important to us

December 7, 2023

7 December 2023

A man called the Liquor Control Board of Ontario (LCBO) call centre in December 2022 to make an online purchase.

A man called the Liquor Control Board of Ontario (LCBO) call centre in December 2022 to make an online purchase. He requested service in French and was put on a long hold before receiving unilingual English service.

RESULT: We discussed the issue with the LCBO, which adopted a new system for routing French-language calls to bilingual agents, hired more bilingual staff and enabled Francophones to leave messages in French to receive a call back.

Learn more about the French Language Services Unit which answers questions and takes complaints about services in French.
Read about how we helped other people in our Selected cases.